I like the packaging and graphic design - very different yet still retains that typical blue color you would expect from Crest. In addition, each flavor comes with a unique phrase. Mint chocolate is "Be Adventurous". Vanilla mint is "Be Inspired". Lime Spearmint is "Be Dynamic". Motivational phrases to start your day in the right direction. Below is their current commercial for this product.
I bought like six packs of the Mint Chocolate Trek because I was feeling adventurous. The Vanilla Mint Spark sounded enticing too but I do remember trying a Crest toothpaste with a similar flavor long time ago so I didn't get that. I heard from other people that the Lime Spearmint Zest reminded them of a mojito.
I was feeling adventurous and wanted to try Mint Chocolate Trek. So glad that I got this flavor. This actually has a mint flavor mixed in with a bit of chocolate/cocoa taste.
Light green pastes with tiny specks of brown to match with the flavor. I don't really feel those specks in my mouth though, they just dissolve with the rest of the toothpaste.
Overall, I'm happy I got six packs but I'm actually considering buying more because I'm not sure if this is a limited edition collection. Check your local +Walmart for the new +Crest Be toothpaste collection.